You might love it. You might hate it (or its massive price tag). But one thing is certain: You’ve almost definitely seen it taking over the beauty internet.
The Dyson Airwrap may have debuted in 2018, but in the past year, it’s found new life as one of TikTok’s most viral beauty tech gadgets. On the app, #dysonairwrap has 2.2 billion views. And variations of this tag have all pulled in millions more, where videos show off the distinct device in the hands of everyone from hair pros to regular beauty fans. The unique and surprisingly lightweight device comes with eight attachments that promises to take your hair from sopping wet to dry and styled, all without damaging extreme heat.
That’s what sets this pricey hair appliance apart from its competitors — the promise of preserved hair health while still creating the bouncy curl or sleek style of your dreams. It’s all thanks to something called the Coanda effect, which refers to a concept applied in jet engines that leverages the curvature of air streams.
Sounds complicated already, right? Now, how did we go from jet engines to hair devices? And doesn’t Dyson make vacuums?! This episode of Beauty, Hacked answers these questions and more. We talked to the engineering folks at Dyson to explain exactly what makes the Airwrap tick, and even got a sneak peek at the next generation Airwrap styler set to launch later this summer.
Then, Mashable’s tech reporter Jennimai Nguyen uses every single Airwrap attachment and does a side-by-side comparison against similar devices — including the Revlon One-Step, a classic hair dryer, and her trusty, crusty curling wand that’s been chugging along since seventh grade.
So is the Airwrap worth all the hype? And more importantly, is it worth that $599 price tag? Tune in here to find out, and make sure to stick around for more Beauty, Hacked.